Named Top U.S. PEO Brokerage of 2026 (#6) →
ICP opportunities for PEO providers
Win PEO clients
who are ready to buy.
PEO Marketplace puts your PEO in front of businesses with 5–500 employees that are actively comparing PEOs, with census, payroll and work comp data already collected. Compete on the value you deliver, not on who calls first.
Built for:
National PEOs
Regional PEOs
Industry-focused PEOs
PEO sales and partner teams
Your incoming opportunities
Matched to your appetite · underwriting-ready
Illustrative example
Opportunity A
Strong fit
ICP score
93%
Census & payroll
Complete
Loss runs
Attached
Decision window
60 days
Employees
38
Current setup
Open market
Opportunity B
In review
ICP score
82%
Census & payroll
Payroll pending
Loss runs
Attached
Decision window
90 days
Employees
112
Current setup
Switching PEOs
Opportunity C
In review
ICP score
75%
Census & payroll
Complete
Loss runs
Requested
Decision window
30 days
Employees
64
Current setup
Open market
Every opportunity screened by P.A.U.L. · Data collected before you quote
The PEOs your prospects compare you against
Sound familiar?
You sell a great PEO.
Finding buyers shouldn't be this hard.
PEO sales teams tell us the same things: too many unqualified leads, rising acquisition costs and deals decided on a spreadsheet. Here's where PEO leads from a marketplace work differently.
“Half our leads don't fit our appetite.”
Wrong size, wrong industry, wrong states. As a result, your team spends hours qualifying businesses you were never going to write. Instead, we match each business to PEOs ideal customer profiles (ICP) before anyone reaches you.
“Our cost to acquire a client keeps climbing.”
Paid search, list buys and cold outreach keep getting more expensive, and most of it reaches businesses that aren't shopping. Marketplace opportunities, by contrast, come from businesses already comparing PEOs.
“We lose deals on a spreadsheet, before we even talk to the client.”
When proposals are compared on the admin fee alone, the PEO with the best value can still lose. Our platform puts you in direct contact with clients, so you can compete on the value you deliver.
“Underwriting waits weeks for a census and loss runs.”
Deals stall while reps chase documents. That's why we collect the full RFP packet up front, so you can quote with speed while the business is still engaged.
“Brokers send deals, but it's not a repeatable channel.”
Referrals arrive one at a time and in every format. Our marketplace gives brokers, CPAs and advisors one structured process, so their clients reach the PEOs that fit them consistently.
“Prospects can't tell us apart from the PEO down the street.”
To a business owner, most PEO sound alike. Your marketplace profile is built on your data points, so what you actually do best is visible immediately to the clients who need it.
Why PEOs join
Think of us as your
always-on broker channel.
Your best clients often come through partners : they arrive qualified, with data in hand and a trusted advisor guiding the decision. PEO Marketplace works like that partner channel, at scale. Businesses, brokers, CPAs and advisors bring their PEO (Professional Employer Organization) search to one place, and we route each one to the PEOs that fit.
230K+
U.S. businesses partner with a PEO today
~85%
of employers with 10 to 499 employees don't use a PEO yet
4.5M+
people work at businesses served by NAPEO member PEOs
18%
of PEO clients are in Florida, the largest share of any state
Source: NAPEO research on PEO clients, October 2025 (about 15% of employers with 10 to 499 employees use a PEO).
What PEOs get
Built for PEO growth.
Pre-qualified PEO leads matched to your size, industry and state appetite
Underwriting-ready data: census, payroll, loss runs and SUTA notices
A marketplace profile built on 130+ data points
Comparisons on total value, not just the admin fee
Partner-sourced deals from brokers, CPAs and advisors
Vetted peers only: accreditations, BBB status and NPS checked before joining
For PEO providers
Put your PEO in front of ICP buyers.
Tell us your appetite: sizes, industries, states and class codes. In return, we'll show you how marketplace opportunities would reach your team.
How it works
Compete on value,
not on who calls first.
PEO Marketplace gives businesses the same tools expert PEO analysts use to discover, evaluate and select the right-fit PEO. For your team, that means fewer cold calls and more conversations with businesses that already understand why you fit.
Discover
Matched to your appetite
P.A.U.L., our AI PEO assistant, matches each business to PEOs by size, industry, states, benefits goals and class codes, so your team only sees opportunities you can write.
Evaluate
Proposals compared like for like
Every proposal is standardized line by line: admin fees, benefits, work comp and service. Strong service and benefits get seen instead of buried under the headline fee.
Onboard
Cleaner handoffs to implementation
We coordinate census, plan selection and go-live timing, so new clients arrive at implementation ready and informed.
Vetted network
Only vetted PEOs
Every PEO is reviewed for accreditations, BBB status and NPS before joining, so businesses trust the shortlist they see.
What it looks like
A 64-employee manufacturer switching PEOs
A common picture: a manufacturer in three states, unhappy with its current PEO's service and renewal, comparing options before its notice deadline. Here's how that opportunity looks when it comes through PEO Marketplace instead of a cold call. See how businesses compare PEOs in our manufacturing and small business guides.
Illustrative example based on common marketplace scenarios.
Before
Cold calls to businesses that aren't shopping
Weeks chasing census and loss runs
Compared on admin fee alone
No clear decision timeline
After
Business already comparing PEOs
Census, payroll and loss runs up front
Compared on total value
Clear decision window
What businesses compare
6 things every PEO profile shows
Businesses see these side by side, so make sure your profile tells your story.
Accreditations, such as IRS CPEO certification and ESAC
BBB status and client NPS
Sizes, industries and states you serve
Benefits carriers and plan options
Work comp programs and class code appetite
Service model: dedicated reps, response times and onboarding
Your options
Three ways to find new PEO clients.
Only one brings them to you ready.
Outbound and paid ads
Lead lists and aggregators
PEO Marketplace
Who you reach
Anyone who answers
Whoever filled out a form
Businesses actively comparing PEOs
Your team's time
Slowest
Faster
Fastest
Cost to acquire a client (CAC)
Ad spend and rep time, win or lose
Paid per lead, win or lose
Pay for performance only
Data before you quote
You chase it
Name and phone
Census, payroll and loss runs
Fit to your appetite
You qualify it
Rarely screened
Matched on size, industry and states
How you're compared
Against whoever they call next
Mostly on price
Standardized, on total value
Channel partners
None
None
Brokers, CPAs and advisors
Trust signal
Your own claims
None
Vetted marketplace profile
Platform launch · December
Pre-register for the PEO Marketplace platform.
Everything the PEO market has been missing, from A to Z: smart shopping, side-by-side comparisons and contract signing on one platform, taking the whole PEO process from weeks to hours. Pre-register today as a business, a partner or a PEO. The first 50 businesses get free access to the beta launch.
✓ Free beta access for the first 50 businesses
✓ First in line when the platform opens in December
✓ Launch updates only. No spam, unsubscribe anytime
Want to talk now? Book a call with our PEO partnerships team →
Early access
Reserve your spot
Who's registering?
For employers
Shopping for a PEO or reviewing the one you have? The first 50 businesses to pre-register get free access to the beta launch of the marketplace.
Free beta access is limited to the first 50 businesses that pre-register.
PEO provider FAQ
PEOs and the marketplace:
what PEOs ask first.
Reviewed by PEO Marketplace, a licensed Florida insurance agency (#L129491). Last updated October 2026.
How does PEO Marketplace send leads to PEOs?
Businesses, brokers, CPAs and advisors bring their PEO search to PEO Marketplace. P.A.U.L., our AI PEO assistant, then matches each business to the PEOs that fit its size, industry, states and needs, and those PEOs receive the opportunity with census and payroll data attached.
How is a marketplace opportunity different from a purchased PEO lead?
A purchased lead is usually a name and a phone number. A marketplace opportunity is a business actively comparing PEOs, matched to your appetite, with underwriting data collected before you quote.
How does a PEO join PEO Marketplace?
Book a call or pre-register your PEO on this page. We review your accreditations, BBB status and NPS, build your marketplace profile and set your appetite for sizes, industries and states.
What is a PEO's appetite?
Appetite is the mix of business sizes, industries, states and work comp class codes a PEO wants to write. Matching on appetite means your team spends time only on businesses you can actually underwrite.
What data comes with each opportunity?
Typically an employee census, payroll data, current benefits and rates, work comp loss runs and class codes, and state unemployment (SUTA) notices. We collect them once and share them with the PEOs that fit the client
Will businesses only compare PEOs on price?
No. Every proposal is standardized line by line, so businesses see benefits, work comp, service and exit terms next to the admin fee. That way, strong service and benefits get the credit they deserve.
Do brokers and advisors send deals through the marketplace?
Yes. Benefits brokers, CPAs, HR consultants and other partners use the same structured process for their clients, and they keep their client relationship throughout.
How are PEOs vetted?
Every PEO is reviewed for accreditations, BBB status and NPS scores before joining. Businesses compare 40+ vetted PEOs, which builds trust in every shortlist they see.
Is PEO Marketplace a licensed agency?
Yes. PEO Marketplace is a licensed Florida insurance agency (License #L129491) that only specializes in PEO, and was named a Top U.S. PEO Brokerage of 2026 (#6).
When does the PEO Marketplace platform launch?
The platform opens in December. PEOs that pre-register now are set up first, and our team already matches businesses with PEOs today.
Keep exploring
Your next step.
Solutions
Other partner types
Brokers, CPAs, consultants, investors and payroll providers.
See partner pages →
Proof
See real results
Case studies with the before-and-after numbers, line by line.
Read the case studies →
PEO 101
What is a PEO?
A plain-English guide to how a PEO works and what it costs.
Read the guide →
peo-marketplace
Get back to serving clients,
not chasing leads.
Meet businesses that are already comparing PEOs, with the data you need to quote and a fair, side-by-side comparison.
For PEO providers
Book a call with our partnerships team. We'll walk you through the marketplace and how opportunities reach your team.
Book a call Pre-register my PEOVetted PEOs only · Matched to your appetite · No obligation
Put your PEO in front of ready buyers
Book a call