Named Top U.S. PEO Brokerage of 2026 (#6) →
PEO for financial advisors
Your business-owner clients
deserve the right PEO.
For financial planners, wealth advisors and RIAs who serve business owners. Share vetted PEOs compared on service, benefits, 401(k) options, cost and fit for any client with 5–500 employees. Whichever one your client picks, you know they'll be well served.
Built for:
Financial planners
Wealth advisors
RIAs
Retirement plan advisors
Your client's PEO comparison
35-employee client · owner planning an exit in 5 years
Illustrative example
PEO A
Best fit
Match
93%
Keeps current 401(k)
Carve-out allowed
Executive benefits
Available
Owner health plans
Top-tier PPO
All-in / employee / mo
$1,214
Exit fee
None
PEO B
Shortlisted
Match
82%
Keeps current 401(k)
PEO plan only
Executive benefits
Available
Owner health plans
Top-tier PPO
All-in / employee / mo
$1,152
Exit fee
$3,000
PEO C
Shortlisted
Match
75%
Keeps current 401(k)
Carve-out allowed
Executive benefits
Not offered
Owner health plans
Top-tier PPO
All-in / employee / mo
$1,189
Exit fee
None
Every fee decoded by P.A.U.L. · Gaps and exit terms flagged before you sign
Compare leading PEOs with confidence, including
Sound familiar?
Your client asked about PEO.
Now it's part of the plan.
Advisors hear about PEOs during planning reviews, retirement plan conversations and exit planning. Here's what advisors tell us most, and where a structured approach to PEO for financial advisors helps.
“A PEO moved my client's 401(k) to its own plan.”
Many PEOs bundle a multiple employer 401(k). If the client switches without checking, the plan can move with it. That's why we show which PEOs allow a 401(k) carve-out, so the retirement plan stays where it serves the client best.
“My client asks about PEOs, and I share a few names and hope.”
Most advisors share a few options and let the client choose. However, without service data you can't tell which PEO will pick up the phone when payroll breaks. A vetted, side-by-side shortlist means every option you share is one you can stand behind.
“HR costs eat into what my client could save.”
Owners overpaying for benefits, payroll and work comp have less to put toward retirement and reserves. A side-by-side comparison shows the true cost per employee, so savings can go back into the plan.
“My client wants to sell the business in a few years.”
Long PEO terms, exit fees and benefits repricing clauses can complicate a sale. We decode exit terms before your client signs, so the PEO doesn't get in the way of the exit plan.
“Owner benefits don't match the owner's income.”
Small-group plans often limit what owners can offer themselves and key staff. Instead, we compare plan tiers and executive benefit options across PEOs.
“Key employees keep leaving for bigger companies.”
Retention protects business value. A PEO's large-group benefits can help your client keep the people the business depends on, which matters even more ahead of a sale.
Why advisors partner with us
Think of us as manager research
for your client's PEO.
You'd never put a client in a fund without manager research: track record, fees and fit. PEO Marketplace does the same for a PEO (Professional Employer Organization): 40+ vetted PEOs screened for accreditations, BBB status and NPS, every fee decoded, and options compared on service, benefits and fit. Your client picks from options you can stand behind.
230K+
U.S. businesses partner with a PEO today
4.5M+
people work at businesses served by NAPEO member PEOs
15%
of employers with 10 to 499 employees already use a PEO
18%
of PEO clients are in Florida, the largest share of any state
Source: NAPEO research on PEO clients, October 2025.
What advisors get
What financial advisors get.
40+ vetted PEOs compared side by side for any client
401(k) options compared: which PEOs let the client keep its plan
Exit terms decoded before signing, for owners planning a sale
Proposals decoded, true cost per employee included
Referral rewards on closed deals, where your compliance rules allow
Service you can vouch for: NPS, service model and response times compared
For financial advisors
Bring us your next client's PEO question.
Share one client's headcount, benefits and retirement plan. In return, we'll line up vetted PEOs side by side, compared on service, benefits, cost and fit, so you can share options with confidence.
How it works
How PEO for financial advisors works:
better options, better service.
Most advisors don't pick one PEO for a client. Instead, they share two or three good options and let the owner decide. PEO Marketplace makes those options better: vetted PEOs compared on service, benefits, 401(k) options, cost and fit, so whichever one your client picks, they're well served.
Discover
Match each client to PEOs that fit
P.A.U.L., our AI PEO assistant, screens 40+ vetted PEOs by size, industry, states, benefits and work comp needs, so you only present PEOs worth your client's time.
Evaluate
Benefits and 401(k) compared
Health plans, 401(k) options, admin fees, setup costs and exit terms decoded side by side, so the PEO fits the owner's goals.
Onboard
A smooth transition
We coordinate census, plan selection and go-live timing, and flag auto-renewals, exit terms and 401(k) changes before your client signs.
Service first
Options your client can choose from
Every PEO is vetted for accreditations, BBB status and NPS, so the options you share are ones you'd trust with your client's business. Referral rewards are available where your compliance rules allow.
What it looks like
A 35-employee client planning an exit
A common picture: an owner five years from selling, a 401(k) you advise on, small-group health plans that keep getting more expensive, and an owner already hearing about PEO savings. Here's how the conversation changes when the advisor brings a vetted PEO comparison. For a real outcome, read our 20-employee nonprofit case study and others like it.
Illustrative example based on common advisor scenarios.
Before
A PEO switch could move the 401(k)
Exit fee buried in the contract
Rising small-group premiums
Owner unsure which PEO to trust
After
401(k) carve-out keeps the plan in place
Exit terms reviewed before signing
Large-group benefit options compared
Client picks from options the advisor trusts
Before you recommend a PEO
6 questions every financial advisor should ask a PEO
We check every one of these for you, and lay the answers out side by side.
Can the client keep its current 401(k) plan instead of joining yours?
What are the exit fees if the business is sold or merged?
What health plan tiers and executive benefits can owners and key staff get?
What is the all-in cost per employee, with every fee broken out?
What are your client NPS and response times?
How much notice is required to leave, and is data export free?
Your options
Three ways owners pick a PEO.
Only one protects the plan.
Owner decides alone
A single PEO's offer
PEO Marketplace
PEOs the owner compares
Whoever calls first
One
40+ vetted PEOs, so you can share 2 or 3
Your time
Slowest
Faster
Fastest
401(k) impact
Found out after signing
Often moved to the PEO's plan
Carve-out options compared
Exit terms if the business sells
Rarely read
Standard contract
Decoded before signing
Service quality
Unknown until payroll breaks
Depends on one PEO
NPS and service model compared
True cost per employee
Hard to calculate
Headline admin fee only
Every fee decoded
Owner and executive benefits
Unknown
That PEO's plans
Plan tiers compared side by side
Platform launch · December
Pre-register for the PEO Marketplace platform.
Everything the PEO market has been missing, from A to Z: smart shopping, side-by-side comparisons and contract signing on one platform, taking the whole PEO process from weeks to hours. Pre-register today as a business, a partner or a PEO. The first 50 businesses get free access to the beta launch.
✓ Free beta access for the first 50 businesses
✓ First in line when the platform opens in December
✓ Launch updates only. No spam, unsubscribe anytime
Client needs a PEO right now? Our team can run the comparison for you today →
Early access
Reserve your spot
Who's registering?
For employers
Shopping for a PEO or reviewing the one you have? The first 50 businesses to pre-register get free access to the beta launch of the marketplace.
Free beta access is limited to the first 50 businesses that pre-register.
Financial advisor FAQ
PEO for financial advisors:
what advisors ask first.
Reviewed by PEO Marketplace, a licensed Florida insurance agency (#L129491). Last updated October 2026.
How do financial advisors work with PEOs?
A financial planner or wealth advisor can help a business-owner client decide whether a PEO (Professional Employer Organization) fits, check how it affects benefits and the 401(k), and review exit terms. With PEO Marketplace, PEO for financial advisors is simple: you bring the client, we compare 40+ vetted PEOs side by side on service, benefits, cost and fit, and your client chooses from options you trust. New to PEO? Read our guide to what a PEO is.
Will a PEO move my client's 401(k)?
It can. Many PEOs offer their own multiple employer 401(k) plan and may require clients to join it. Others allow a carve-out, so the client keeps its existing plan. Every comparison shows each PEO's 401(k) options.
Do I have to recommend just one PEO?
No. Most advisors share two or three options and let the client choose. We give you a vetted shortlist compared on service, benefits, cost and fit, so every option you share is one you'd be comfortable recommending.
Can financial advisors accept referral fees?
It depends on your registration and firm. RIAs, broker-dealer representatives and insurance-licensed planners follow different compensation and disclosure rules, so check with your compliance team. Advisors who can't, or prefer not to, accept referral rewards can still use PEO Marketplace as a client service.
How do PEO exit terms affect a business sale?
Long initial terms, exit fees and benefits repricing clauses can add cost or delay when a business is sold. Ask whether a sale or merger triggers fees, and get the answer in writing. We decode exit terms in every comparison.
Can a PEO help my client offer better benefits?
Often, yes. A PEO pools employees from many client companies, so small businesses can offer large-group health plans plus dental, vision, life and disability coverage. Plan tiers and costs vary, so every comparison shows them side by side. For industry detail, see how PEOs work for healthcare, technology and law firms, or for small businesses and mid-market companies.
What is a CPEO?
A CPEO is a Certified Professional Employer Organization certified by the IRS. A CPEO takes on liability for federal employment taxes on the wages it pays to worksite employees, and clients can keep certain tax credits. Every comparison shows each PEO's certification.
Can I compare PEOs for a client already on a PEO?
Yes. Many businesses already on a PEO want to know if a better fit is out there. We compare their current PEO against vetted alternatives side by side, and businesses already on a full-service PEO (with health insurance and work comp) qualify for our $500 per employee per year savings guarantee. See real results in our case studies.
Is PEO Marketplace a licensed agency?
Yes. PEO Marketplace is a licensed Florida insurance agency (License #L129491) that only specializes in PEO, and was named a Top U.S. PEO Brokerage of 2026 (#6).
How does a financial advisor become a partner?
Book a partner call or pre-register as a partner on this page. We'll set up your partner access, walk you through the process, and you can bring your first client comparison right away.
Keep exploring
Your next step.
Solutions
Other partner types
Brokers, CPAs, consultants, investors and payroll providers.
See partner pages →
Proof
See real results
Case studies with the before-and-after numbers, line by line.
Read the case studies →
PEO 101
What is a PEO?
A plain-English guide to how a PEO works and what it costs.
Read the guide →
peo-marketplace
Get back to planning,
not vetting PEOs.
PEO for financial advisors, without the legwork: share vetted options compared on service, benefits, cost and fit, and know your client will be well served whichever PEO they pick.
For financial advisors
Book a partner call. We'll walk you through the program and run your first client comparison.
Book a partner call Pre-register as a partnerVetted options only · 401(k) options compared · Referral rewards where permitted
Bring us your next PEO question
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