Named Top U.S. PEO Brokerage of 2026 (#6) →
PEO for benefits brokers
Add PEO to your book
without losing the client.
For employee benefits brokers and consultants whose clients ask about PEOs. Compare 40+ vetted PEOs side by side for any group with 5–500 employees, see every fee decoded, and stay the trusted advisor from first quote to onboarding. You keep the client relationship. We never go around you.
Built for:
Employee benefits brokers
Benefits consultants
P&C and multi-line agencies
Independent agencies
Your client's PEO comparison
38-employee client · 2 states · renewal in 90 days
Illustrative example
PEO A
Best fit
Match
93%
Benefits carve-out
Allowed
Work comp markup
Disclosed
Rate guarantee
12 months
All-in / employee / mo
$1,214
Exit fee
None
PEO B
Shortlisted
Match
82%
Benefits carve-out
Bundled only
Work comp markup
Disclosed
Rate guarantee
12 months
All-in / employee / mo
$1,152
Exit fee
$3,000
PEO C
Shortlisted
Match
75%
Benefits carve-out
Allowed
Work comp markup
Not disclosed
Rate guarantee
12 months
All-in / employee / mo
$1,189
Exit fee
None
Every fee decoded by P.A.U.L. · Gaps and exit terms flagged before you sign
Compare leading PEOs with confidence, including
Sound familiar?
Your client asked about PEO.
Now what?
Benefits brokers get the PEO question at renewal, at open enrollment and whenever a client starts exploring PEOs on its own. Here's what brokers tell us most, and where a structured approach to PEO for benefits brokers helps.
“My client went to a PEO on its own and the group moved with it.”
PEOs sell benefits, payroll and work comp as one bundle. So when a PEO's own rep gets to the owner first, the group can move to the PEO's plan without you. That's why bringing PEO to the table yourself keeps you in the conversation.
“My client asked about PEO and I didn't have a clean answer.”
You know benefits inside out. However, PEO pricing, co-employment and exit terms are a different world. Instead of a guess, a side-by-side comparison gives you a clear, defensible recommendation.
“Every PEO proposal comes back in a different format.”
One quotes per employee, another as a percent of payroll, a third folds work comp & SUTA into the admin fee. Lining them up by hand takes hours. We standardize every proposal so the same cost sits on the same row.
“Underwriting wants a census, loss runs and SUTA notices by Friday.”
PEO underwriting needs more than a benefits census. Instead of chasing documents for every PEO, we collect the census, loss runs, SUTA notices and payroll data once, then send underwriting-ready submissions to every PEO.
“Small-group renewals keep coming in higher.”
When rates climb, a PEO's large-group plans can be one more option for clients who qualify. As a result, comparing them against the open market lets your client see every path, with you presenting them.
“I don't want to lose the work comp policy too.”
A PEO usually brings its own work comp program. We show which PEOs allow a work comp or benefits carve-out, so you can protect the lines you place today when it's right for the client.
Why brokers partner with us
Think of us as your
PEO GA / wholesaler.
When a risk doesn't fit your carriers, you go to a GA or wholesaler: you keep the client, and they bring market access and underwriting know-how. PEO Marketplace works the same way for PEO (Professional Employer Organization) placements: 40+ vetted PEOs, one submission, standardized proposals, and you stay the broker your client trusts.
230K+
U.S. businesses partner with a PEO today
4.5M+
people work at businesses served by NAPEO member PEOs
15%
of employers with 10 to 499 employees already use a PEO
18%
of PEO clients are in Florida, the largest share of any state
Source: NAPEO research on PEO clients, October 2025.
What partners get
What benefits brokers get.
40+ vetted PEOs compared side by side for any client
Underwriting-ready submissions from one data request
Proposals decoded into one standard format, fees and exit terms included
Partner portal with status on every referral
Lucrative referral rewards on closed deals
You keep the client relationship. We never go around you
For benefits brokers
Bring us your next PEO question.
Share one client's census and current setup. In return, we'll line up vetted PEOs side by side, every fee decoded, before their next renewal.
How it works
How PEO for benefits brokers works:
you stay the advisor.
You've spent years earning your clients' trust, so our process is built to protect it. First, you decide which clients to bring us. Then you see every step, and the client hears the recommendation from you. Meanwhile, PEO Marketplace handles the discovery, evaluation and onboarding work behind the scenes.
Discover
Match each client to PEOs that fit
P.A.U.L., our AI PEO assistant, screens 40+ vetted PEOs by size, industry, states, benefits and work comp needs, so you only present PEOs worth your client's time.
Evaluate
Every proposal in one format
Admin fees, benefits, work comp rates, setup costs and exit terms decoded line by line, so your recommendation holds up when the client asks why.
Onboard
Implementation without the scramble
We coordinate census, plan selection and go-live timing with you, and flag auto-renewals and exit terms before your client signs.
Your relationship
The client stays yours
You see referral status in the partner portal, we never contact your client without you, and you earn referral rewards on closed deals.
What it looks like
A 38-employee client asks about PEO at renewal
A common picture: a professional services firm in two states, a small-group renewal that came in higher than the owner expected, and an owner already researching PEOs. Here's how the conversation changes when the broker brings the PEO comparison first. For a real outcome, read our 20-employee nonprofit case study and others like it.
Illustrative example based on common broker scenarios.
Before
Owner exploring PEOs without you
Broker unsure how PEO pricing compares
Proposals in three different formats
Real risk of losing the group
After
Broker presents vetted PEOs side by side
Every fee and exit term decoded
PEO vs. open market compared in one meeting
Broker stays the trusted advisor
Before you bring a client to a PEO
6 questions every broker should ask a PEO
We check every one of these for you, and lay the answers out side by side.
Will you work with me as the client's broker, and how are brokers compensated?
Can the client carve out benefits or work comp and keep its current plan?
Is the admin fee per employee or a percent of payroll?
What is the work comp markup over the carrier rate?
How long are rates guaranteed, and how much notice before an increase?
What are the exit fees, notice period and data export terms?
Your options
Three ways to handle the PEO question.
Only one keeps you in the deal.
Refer to one PEO
Hand off to a PEO broker
PEO Marketplace
PEOs you compare
One
The few they work with
40+ vetted PEOs, side by side
Your time
Slowest
Faster
Fastest
Proposals
That PEO's format
Spreadsheeted
Standardized format, decoded line by line
Underwriting paperwork
You gather it
You gather it
Done For You
Client relationship
PEO works directly with your client
Can shift to the other broker
Stays with you
Contract review
On your own
Varies
Before you sign
After client signs
The PEO's service team
Varies
Quarterly advocacy check-ins
Platform launch · December
Pre-register for the PEO Marketplace platform.
Everything the PEO market has been missing, from A to Z: smart shopping, side-by-side comparisons and contract signing on one platform, taking the whole PEO process from weeks to hours. Pre-register today as a business, a partner or a PEO. The first 50 businesses get free access to the beta launch.
✓ Free beta access for the first 50 businesses
✓ First in line when the platform opens in December
✓ Launch updates only. No spam, unsubscribe anytime
Client needs a PEO right now? Our team can run the comparison for you today →
Early access
Reserve your spot
Who's registering?
For employers
Shopping for a PEO or reviewing the one you have? The first 50 businesses to pre-register get free access to the beta launch of the marketplace.
Free beta access is limited to the first 50 businesses that pre-register.
Benefits broker FAQ
PEO for benefits brokers:
what brokers ask first.
Reviewed by PEO Marketplace, a licensed Florida insurance agency (#L129491). Last updated October 2026.
How does a benefits broker work with a PEO?
A benefits broker can refer a client to a PEO (Professional Employer Organization), compare PEO proposals and advise whether a PEO fits better than the open market. With PEO Marketplace, PEO for benefits brokers is simple: you bring the client, we compare 40+ vetted PEOs side by side, and you present the recommendation. New to PEO? Read our guide to what a PEO is.
Will I lose my client if they move to a PEO?
Not with us. You keep the client relationship: you decide what to bring us, you see every step in the partner portal, and we never contact your client without you. We also show which PEOs let a client carve out benefits or work comp, so you can protect the lines you place today when it fits.
How do brokers get paid on PEO referrals?
Partners earn referral rewards on closed deals. Book a partner call and we'll walk you through how the program works for your agency.
What is a benefits carve-out in a PEO?
A carve-out lets a client use a PEO for payroll, HR and compliance while keeping its own health plan or its own work comp policy. Not every PEO allows it and terms vary, so every comparison shows which PEOs do.
What do PEOs need to quote a client?
Most PEOs ask for an employee census, current benefits plans and rates, payroll registers, work comp loss runs and class codes, and state unemployment (SUTA) rate notices. We gather them once and send underwriting-ready submissions to every PEO.
Which clients are a good fit for a PEO?
Strong fits are businesses with roughly 5 to 500 employees that want better benefits, struggle with HR compliance, operate in several states or pay a lot for work comp. We screen fit before anyone spends time on proposals. For industry detail, see how PEOs work for construction, healthcare, manufacturing and technology companies, or by size for small businesses and mid-market companies.
What is the difference between a PEO and the open market?
In the open market, the client buys its own small-group health plan, payroll and work comp separately. A PEO co-employs the staff and pools them with other client companies for large-group benefits, payroll, work comp and HR support. Put both side by side so the client sees the trade-offs.
Can I compare PEOs for a client already on a PEO?
Yes. Many businesses already on a PEO want to know if a better fit is out there. We compare their current PEO against vetted alternatives side by side, and businesses already on a full-service PEO (with health insurance and work comp) qualify for our $500 per employee per year savings guarantee. See real results in our case studies.
Is PEO Marketplace a licensed agency?
Yes. PEO Marketplace is a licensed Florida insurance agency (License #L129491) that only specializes in PEO, and was named a Top U.S. PEO Brokerage of 2026 (#6).
How do I become a PEO Marketplace partner?
Book a partner call or pre-register as a partner on this page. We'll set up your partner access, walk you through the process, and you can bring your first client comparison right away.
Keep exploring
Your next step.
Solutions
Other partner types
Brokers, CPAs, consultants, investors and payroll providers.
See partner pages →
Proof
See real results
Case studies with the before-and-after numbers, line by line.
Read the case studies →
PEO 101
What is a PEO?
A plain-English guide to how a PEO works and what it costs.
Read the guide →
peo-marketplace
Get back to growing your book.
PEO for benefits brokers, without the legwork: compare vetted PEOs side by side for any client, see every fee, and stay the advisor from first quote to onboarding. Above all, your client stays yours.
For benefits brokers
Book a partner call. We'll walk you through the program and run your first client comparison.
Book a partner call Pre-register as a partnerYou keep the client · Referral rewards on closed deals · No obligation
Bring us your next PEO question
Book a call